If you’re planning to sell online courses or digital products, you’ve probably come across two common terms: PLR and MRR.
Both are licenses that allow you to market digital products, but their conditions are different. Understanding them will help you choose the best option for your digital business.
What is a PLR product (Private Label Rights)?
-
Digital products (ebooks, courses, templates, etc.) that you can edit, modify, and sell under your own brand.
-
With PLR, you can customize everything: cover, logo, text, and style.
-
It’s as if you had created the course yourself, but without the hard work.
👉 Best choice if you want to differentiate yourself and build a strong brand.
What is an MRR product (Master Resell Rights)?
-
Digital products with master resale rights.
-
You can sell them to your clients as they are, and they also receive the license to resell them.
-
In most cases, you can’t modify the content since conditions depend on the original creator.
👉 Best choice if you want to start quickly without much customization.
Main differences between PLR and MRR
-
Customization:
-
PLR → Full freedom to edit and modify.
-
MRR → Little or no modification allowed.
-
-
Brand value:
-
PLR → Build a unique product with your style.
-
MRR → The product usually looks the same for all resellers.
-
-
Scalability:
-
PLR → Better for building a solid, long-term brand.
-
MRR → Better for fast income without customization.
-
Which one should you choose for your digital business?
-
If you want to build a solid long-term brand, go with PLR.
-
If you want to start quickly and make instant income, go with MRR.
👉 At PLR Academy Hub, you’ll find both models so you can choose the one that best fits your strategy.